Monday, 16 July 2012

• Visual Communication

  By Sam at Creative Theology
  
  I am honored to have written a piece for Sundayl Magazine’s July issue. I took on the need for visual communication in worship gatherings. Not as a response to our visual age, but as a response to a deep and rich church history that had celebrated beauty.
  
  

  When tasked with communicating a message on Sunday morning, the elements that get the most attention are the sermon and the music. From the offset, there’s typically a central theme or concept around which the worship service revolves. Once the big idea is established, common threads can be weaved throughout the service. Music, message, and atmosphere can be crafted in a cohesive and complementary fashion. And services often end there – with a strong message supported by complimentary music and message. It normally works.
  
  

  However, visual communication is often overlooked in our worship gatherings. At best, it’s often seen as icing on the cake or beneficial – but not needed. I’d suggest that it’s not only needed, but can be the most important method of communication during a worship gathering. That may come across as overly dramatic, but that’s only because we tend to focus so heavily on the sermon. If you look back over church history, however, you’ll discover that visual communication has always been engrained in worship gatherings.

  
  
  

  We have seen 2,000 years of visual communication through magnificent architecture, stained glass, and icons. It is clear that the need for visual communication is not a result of our modern, digital age, but is a deep and rich part of our faith.
  
  

  So how is the 21st century church to engage in visual communication? I would suggest a few simple steps to executing visual communication effectively.

  You can read the rest of the article here.

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