Tuesday, 21 February 2012
By Sam at Creative Theology
I had some encouraging feedback from a designer about Creative Theology a little while back. They let me know that they appreciated the fact that the book was done well, both written well and designed well. I would like to think that it’s written well but the full impact from the book is felt because of the design. I could have written the book in a standard format, and it would have been okay (I talked more about why I didn’t do thatin an interview with Jon Fulk). But the content dictated the format, and a standard book wouldn’t do. I needed something more.
This was appreciated by the designer because of the current lack of content being produced that’s…not ugly. It seems that for whatever reason, there is a lot of content (now more than ever) from the faith perspective done poorly. Blogs are written poorly, books are designed poorly, an so on. I don’t claim to have a corner on this market. However, I think we need to be mindful of the problem with ugly. It turns people away.
While I am saddened to read sloppily written content (content that is good no less!) and see ugly work in general, I hope that more church leaders will take notice.
Hire an editor.
Consult a designer.
Bring on an intern with a good eye and sense of style.
After all, we reflect the master Creator.